EasyJet's growth outpaces Ryanair's in 2013
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[LONDON] EasyJet Plc, Europe's No 2 discount airline, grew faster than market leader Ryanair Holdings Plc last year as CEO Carolyn McCall refined its product offering to appeal to a wider range of clients.
EasyJet's passenger count rose by 2.13 million, or 3.6 per cent, to 61.3 million in 2013, the UK carrier said yesterday. That compares with 2.3 per cent growth at Ireland's Ryanair, which added 1.8 million travellers for a total of 81.4 million.
Under Ms McCall, EasyJet has boosted frequencies on core routes and introduced allocated seating and flexible tickets to draw corporate clients. The Luton, England-based airline lifted traffic in the first three months of 2013 even as about 80 jets were idled at Ryanair, where CEO Michael O'Leary recently began a campaign to improve customer service.
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