Ferrari rolls out plans to raise buyer numbers, payouts and margins
It unveils new product niche called 'Icona', plans for hybrid engine derived from F1 tech
Maranello, Italy
FERRARI will mine its past to turbocharge future profits. And don't expect a Sport Utility Vehicle (or SUV) to add a penny to its coffers in the near future.
Those are two elements of the product strategy unveiled by new chief executive Louis Camilleri yesterday at Ferrari Capital Markets, an investor conference the supercar maker put on to reveal its business plan for the next five years.
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