Fiat bets on Maserati replacing Ferrari
CEO sees Maserati as new prestige profit driver after Ferrari's IPO later this year; it plans to add SUV and coupe to model line-up
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Southfield, Michigan
FIAT is spinning off Ferrari later this year, losing its top luxury brand. Chief executive officer Sergio Marchionne badly needs Maserati to fill the vacuum.
Ferrari's power, prestige and profits have helped bankroll the more pedestrian Dodges, Jeeps, Fiats and Chryslers that account for most of Fiat Chrysler Automobiles NV's revenue. Betting that Maserati can play a similar role, Mr Marchionne is adding an SUV and coupe to the model line-up and opening plush US dealerships from Westport, Connecticut, to San Jose, California.
Share with us your feedback on BT's products and services
TRENDING NOW
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
Middle East-linked energy supply shocks put Asean Power Grid back in focus
Beijing’s calculated silence on the Iran war
DPM Gan warns of 3 structural shifts to the global system that will bring greater challenges – and opportunities
