The Business Times
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Find this 1 on Lazada

BMW is partnering Lazada to launch its new 1 Series. Should car salespeople be worried?

Published Wed, Aug 28, 2019 · 09:50 PM

    Singapore

    SOMEONE had to be the first, and it was this 1. BMW is launching its new 1 Series on Lazada, thereby becoming the first car brand in Singapore to introduce its latest model on an e-commerce platform.

    Eleven units of the new 118i will go on sale at the site at 8am on Sept 9, as part of the online retailer's 9.9 Sale event.

    BMWLazada

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