SUBSCRIBERS
Find this 1 on Lazada
BMW is partnering Lazada to launch its new 1 Series. Should car salespeople be worried?
Published Wed, Aug 28, 2019 · 09:50 PM
Singapore
SOMEONE had to be the first, and it was this 1. BMW is launching its new 1 Series on Lazada, thereby becoming the first car brand in Singapore to introduce its latest model on an e-commerce platform.
Eleven units of the new 118i will go on sale at the site at 8am on Sept 9, as part of the online retailer's 9.9 Sale event.