Ford launching diesel truck to grab fuel economy edge
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Detroit
FORD Motor Co plans to offer a diesel engine version of its bestselling F-150 pickup truck this spring, looking to gain a marketing edge as its main rivals ramp up more efficient pickups of their own.
Ford executives said they expect the F-150 diesel model with a 10-speed transmission to achieve 30 miles per gallon (12.8 km per litre) highway fuel efficiency, a level comparable to some midsize cars.
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