Ford sniffs out an edge in China car market
The Chinese consumer does not like the smell of a new car, reflecting a wider concern about chemicals, pollution
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Nanjing, China
WHILE Western drivers like the "new car" smell fresh off the production line, the Chinese would rather their cars didn't smell of anything - a cultural divide that's testing car makers seeking an edge to revive sales in the world's biggest car market.
At Ford Motor Co, for example, 18 smell assessors - dubbed "golden noses" - at its research plant outside the eastern city of Nanjing test the smell of each material that goes inside a Ford car to be sold in China and around Asia.
Share with us your feedback on BT's products and services
TRENDING NOW
Shelving S$5 billion office redevelopment plan proved ‘wise’ as geopolitical risks mount: OCBC chairman
Eurokars Group introduces rental car franchises Enterprise Rent-A-Car, National Car Rental, and Alamo to Singapore
20 photos that show how dramatically Singapore has changed in two decades
Singapore’s key exports up 15.3% in March from electronics surge, exceeding forecasts
