Harley-Davidson CEO steps down after 5-year sales slump
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[DETROIT] Harley-Davidson's chief executive officer (CEO) Matt Levatich stepped down Friday after failing to arrest a chronic sales slump, leaving the iconic American motorcycle maker midway through a multiyear makeover.
Mr Levatich will be replaced on an interim basis by Jochen Zeitz, a board member credited with reviving the Puma sneaker brand, the company said in a statement.
Mr Levatich, who joined Harley in 1994, had been wrestling with several headwinds as CEO, including an ageing customer base in the US, its biggest market, and heightened tariff costs from President Donald Trump's trade wars. Harley's first electric motorcycle, LiveWire, won positive reviews but has yet to kickstart sales or help it achieve greater market share abroad.
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