SUBSCRIBERS
Honda scores big with tiny SUV in US market
Published Tue, Jun 16, 2015 · 09:50 PM
Tokyo
HONDA Motor Co just made the biggest splash - with a tiny SUV - the US car market has ever seen.
Even before starting an advertising campaign, Honda has sold 6,381 of its new HR-V crossover in two weeks, triple what any other carmaker has managed in the first month with a new model in the segment. That has led the company to weigh its options to meet the better-than-expected demand.
Copyright SPH Media. All rights reserved.