SUBSCRIBERS

Honda scores big with tiny SUV in US market

Published Tue, Jun 16, 2015 · 09:50 PM

Tokyo

HONDA Motor Co just made the biggest splash - with a tiny SUV - the US car market has ever seen.

Even before starting an advertising campaign, Honda has sold 6,381 of its new HR-V crossover in two weeks, triple what any other carmaker has managed in the first month with a new model in the segment. That has led the company to weigh its options to meet the better-than-expected demand.

Copyright SPH Media. All rights reserved.