The Business Times

Honda unveils futuristic EV designs to hit US market in 2026

Published Wed, Jan 10, 2024 · 07:28 AM

HONDA unveiled on Tuesday a new electric vehicle series to launch commercially in 2026, revealing a futuristic concept car at the Consumer Electronics Show in Las Vegas.

“We have gone back to basics and formulated the Honda 0 Series with a design for the new era,” Shinji Aoyama, global vice-president, said of the snazzy offerings.

“A bold and pure proportion that from the first glance is overwhelmingly different from other EVs to evoke a new perspective for people.”

The “Saloon” model features a low platform with a wide interior and sleek silhouette, with capacity to introduce “new advancements in design, automated driving, connected technologies, performance, and battery efficiency,” according to a Honda press release.

Honda plans to introduce a commercial model based on Saloon in the United Sates in 2026.

The Japanese company also presented a second concept car dubbed the Space Hub that employs some of the same visual motifs as the Saloon, but in a larger form akin to the sport utility vehicles currently popular in the United States.

GET BT IN YOUR INBOX DAILY

Start and end each day with the latest news stories and analyses delivered straight to your inbox.

VIEW ALL

To mark a new era, Honda is tweaking its signature “H” mark from the current incarnation, which dates to 1981.

The new design evokes “two outstretched hands, represents Honda’s commitment to expand the possibilities of mobility and continue to meet the needs of its customers,” the company said. AFP

KEYWORDS IN THIS ARTICLE

READ MORE

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Transport & Logistics

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here