Kia Motors hires ex-BMW designer as head of styling
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Seoul
KIA Motors Corp has hired as its head of styling Pierre Leclercq, a former designer at BMW and Great Wall Motor, in a move expected to help the South Korean automaker reverse its fortunes in its top market China.
Kia and its affiliate Hyundai Motor, together the world's No 5 carmaker, have been grappling with declining sales in the world's top auto market due to political tensions between Seoul and Beijing, competition from Chinese brands and a dearth of popular sport utility vehicle (SUV) models.
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