Maersk rolls out digitisation strategy in bid to stop customers from turning into rivals
Retailers such as Amazon want smooth delivery as well as better information about shipments
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THE world's biggest container shipping line is trying to stop customers like Amazon.com and Alibaba Group from becoming competitors in just a few years' time.
"Amazon is a threat if we don't do a good job for them," said Soren Skou, CEO of AP Moller Maersk. "If we don't do our job well, then there's no doubt that big, strong companies like Amazon will look into whether they can do better themselves."
