Makers of superbikes woo Chinese women
Beijing
THERE are few things Laura Wu likes more than to take her Ducati 899 Panigale for a spin on the country roads outside Beijing. With five other high-performance motorcycles in her garage, the 35-year-old represents today's Chinese biker whom manufacturers are clambering to please.
With China's motorcycle market in decline, makers of superbikes, including Ducati Motor Holding SpA and Harley-Davidson Inc, are adding lighter, sleeker and less powerful models to their offerings, trying to appeal to well-heeled novice riders and, especially, women.
TRENDING NOW
National Day Rally: 8 things to know, from more childcare leave to higher BTO income ceiling
Stocks to watch: Mapletree Industrial Trust, OUE, OUE Healthcare
When every phone becomes a satellite phone, what happens to Asia’s telcos?
UltraGreen.ai’s big slump: Was it the Singapore market that failed the company, or vice versa?