Makers of superbikes woo Chinese women
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Beijing
THERE are few things Laura Wu likes more than to take her Ducati 899 Panigale for a spin on the country roads outside Beijing. With five other high-performance motorcycles in her garage, the 35-year-old represents today's Chinese biker whom manufacturers are clambering to please.
With China's motorcycle market in decline, makers of superbikes, including Ducati Motor Holding SpA and Harley-Davidson Inc, are adding lighter, sleeker and less powerful models to their offerings, trying to appeal to well-heeled novice riders and, especially, women.
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