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Market watchers view SIA-Air India’s commercial cooperation favourably

SIA’s brand premium is unlikely to be diluted as both carriers continue to maintain their respective brands

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Tay Peck Gek

Tay Peck Gek

Published Mon, Jan 19, 2026 · 06:10 PM
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    • As SIA's international network is far more extensive, the cooperation with Air India could translate into feeder traffic from Indian cities for its long-haul routes.
    • As SIA's international network is far more extensive, the cooperation with Air India could translate into feeder traffic from Indian cities for its long-haul routes. PHOTO: YEN MENG JIIN, BT

    [SINGAPORE] Industry watchers view favourably the recently announced commercial cooperation of Singapore Airlines (SIA) with its 25.1 per cent-owned associate Air India that will allow the two airlines to improve connectivity between Singapore and India.

    SIA’s brand premium is unlikely to be diluted as a result of the tie-up as both carriers continue to maintain their respective brands.

    Lorraine Tan, director of Asian equity research at Morningstar, said it probably makes sense for SIA to be involved in the raising of Air India’s reputation, given the investment that SIA has sunk in.

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