Nissan, Mitsubishi Motors unveil light EVs for Japan
JAPAN'S Mitsubishi Motors and Nissan Motor unveiled their first jointly developed light electric vehicles (EVs), aiming to draw more Japanese drivers to battery-powered cars by offering low-priced micro models.
The 2 Japanese automakers, part of an alliance with French carmaker Renault, were once considered trailblazers in Japan's EV market but have struggled to attract customers and face challenges from fast-growing newcomers such as Tesla.
"I'm confident that (the new vehicles) representing the alliance will be a game changer for electric vehicles in Japan," Nissan chief executive officer Makoto Uchida said at an unveiling of the new models in the western Japan city of Kurashiki.
The automakers are hoping to leverage their presence in Japan's unique market for micro "kei" cars, which account for nearly 40 per cent of cars on the road in Japan.
The 3 companies' alliance early this year detailed a five-year plan to invest US$26 billion on EV development, including kei cars.
Nissan, which produces the Leaf and the Ariya electric vehicles, will offer its first light EV, the Sakura, starting at about 1.78 million yen (S$21,557) after factoring in a government subsidy, and with a range of 180 km (112 miles).
Mitsubishi Motors, maker of i-MiEV electric cars, will release the "eK cross EV" starting from about 1.85 million yen including the subsidy, also with a range of 180 km.
Both automakers said they would start selling their new line-up of electric "kei" cars this summer.
"People who used to think that EVs are too expensive will become a little more interested in EVs and will be willing to give them a try," said Riho Suzuki, Nissan regional product manager. REUTERS
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Share with us your feedback on BT's products and services
TRENDING NOW
Abandoned ‘Titanic’, failing ‘ancient towns’: Why China’s tourism boom leaves white elephants behind
Private equity giant Carlyle can grow bigger but needs to stay on its toes: co-founder David Rubenstein
Singapore to establish over-the-counter gold clearing system, central bank vaulting by end-2026
Singapore public sector commands highest AI salary premium as job postings surge: PwC study