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Not satisfied with pole position, BYD aims for bigger EV market share in Singapore

 Tay Peck Gek
Published Mon, Feb 26, 2024 · 06:23 PM
    • BYD Auto Industry general manager Liu Xueliang oversees the Asia Pacific automotive markets at the Chinese maker.
    • BYD Auto Industry general manager Liu Xueliang oversees the Asia Pacific automotive markets at the Chinese maker. PHOTO: BYD

    SINGAPORE’S top passenger electric vehicle (EV) seller BYD is aiming for a larger market share here as it sets to rev up the Chinese brand to become a better-known marque and improve consumers’ understanding of green vehicles.

    Liu Xueliang, general manager of BYD Auto Industry Company, did not provide a sales target despite being pressed by The Business Times, except saying that BYD hopes its sales will do better this year.

    He oversees the Asia-Pacific market and spoke to BT last Friday (Feb 23) before a dinner held by the Chinese company to celebrate its 10th anniversary in Singapore.

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