Patching up Malaysia Airlines could be a long haul

Singapore

EIGHTEEN months after a save-the- business, lose-the-company plan was hatched to rescue Malaysia Airlines after two plane crashes threw it off-balance, no one besides its new boss appears ready to call it a mission soon-to-be-accomplished.

For one thing, Malaysia's flag carrier as it stands now - two years after the tragic disappearance of flight MH370, whose mystery remains unsolved - is barely relatable to its high-flying past on many levels: fleet size, routes, service quality, brand equity, financial standing, and reputation.