As profits sag, Hyundai seeks to regain edge

Namyang, South Korea

SOUTH Korea's Hyundai Motor Co, whose former growth was driven by value-for-money vehicles, is developing sports cars in its latest attempt to spruce up its brand image while it tries to stem a slide in mainstream sales and profits.

At the Frankfurt Motor Show on Tuesday, Hyundai presented concept and rally cars using technology from its new "N"sub-brand - named after German race track Nurburgring and its own Namyang research and development centre.