Qantas gives passengers access to 4,000 newspaper, magazine titles via app

Singapore

QANTAS Airways is giving passengers access to nearly 4,000 leading titles on the world's largest newspaper and magazine platform, PressReader.

Accessible via the Qantas app, PressReader will enable customers to download magazines and newspapers in more than 60 languages from a huge range of local, regional and international titles. Passengers will have to do so ahead of their flight.

Qantas group executive (brand, marketing and corporate affairs) Olivia Wirth said: "Many people use flights as a way to catch up with their reading, so this new service opens up a huge library of titles for people to choose from before they take off. We built PressReader into the existing Qantas app to make it easier for customers to manage all parts of the journey through the one application."

The introduction of digital magazines and newspapers to Qantas' suite of entertainment offerings also forms part of the airline's ongoing commitment to improving its environmental credentials.

Customers will have twelve hours of unlimited access to download content prior to their flight, which they can store on their iOS or Android device.

Igor Smirnoff, chief commercial officer at PressReader, added: "We're experiencing tremendous growth. In recent months, we've added over 1,000 publications to our ever-expanding offering. PressReader is fast becoming a must have travel companion, so we hope Qantas customers enjoy using it."

Qantas also recently implemented a new and improved inflight entertainment programme giving customers more choice and variety with more regular and in-depth news coverage.