Safety measures as crucial as attractive fares, perks for air travel to rebound
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WITH the road to recovery set to be a long one for air travel, airlines may have to dangle attractive fares to entice passengers back to the skies once they start adding capacity back into the market.
Given the dearth of travel demand, carriers will likely have to stimulate demand in the near term as well as ensure robust health and safety measures are in place to get travellers to bite, say market watchers.
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