Southwest Airlines takes 34 more Boeing 737s as leisure travel returns
The carrier has budget airlines nipping at its heels - but also economies of scale to fend off the challenge
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Texas
SOUTHWEST Airlines is taking 34 more of Boeing's 737 Max jetliners next year and speeding a revamp of its fleet just two months after unveiling one of the largest aircraft deals since the Covid-19 pandemic began.
The airline is exercising options for Max 7 jets, the smallest version of the narrow-body aircraft, it said in a regulatory filing on Tuesday. The deal will bring the size of Southwest's planned Max 7 fleet to 234 aircraft and its total Max order book to 660, cementing the carrier's status as the model's biggest customer.
Southwest is stocking up on the jets - undoubtedly at very attractive prices - as US airlines battle over a resurgence in leisure travel, said George Ferguson, an analyst at Bloomberg Intelligence. Discounters such as Frontier Group Holdings and Spirit Airlines are targeting the kinds of routes between secondary markets that Southwest has long dominated, as are startups Breeze Aviation Group and Avelo Airlines.
Mr Ferguson said: "When I look at leisure in the US, it's outright competitive. These guys are playing the Southwest game, popping into smaller markets."
Southwest rose less than 1 per cent to US$58.80 just after noon in New York trading, in line with a Standard & Poor's index of the five largest US carriers. Boeing slipped less than 1 per cent to US$251.04.
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The Max 7 deal extends the 150-seat model as a mainstay of Southwest's fleet, complementing the 175-seat Max 8. The smaller plane has a longer range, enabling the Dallas-based carrier to connect cities that it now cannot. The jet can also be used for short-distance international routes or service to Hawaii.
Southwest accounted for all but a handful of the 208 Max 7 on order, Mr Ferguson said, citing data from Cirium, an aviation analytics company. The carrier booked 100 of the planes in March.
The airline now expects to spend about US$1.5 billion on aircraft next year, up from its previous projection of roughly US$700 million, it said in the filing. Beyond plans to grow, the airline has said it needs to replace as many as 35 older 737-700 aircraft that it plans to retire each year over the next 10 to 15 years.
While Southwest has a higher cost base than its upstart rivals, it has a better chance of matching their fares and still make money by shifting to smaller planes obtained at "bargain-basement prices," Mr Ferguson said. Boeing has offered discounts on new orders to save cash and compensate customers after two deadly Max crashes spurred the longest jetliner grounding in US history.
The Dallas-based carrier also moved forward another 64 existing Max 7 options to between 2023 and 2025, and added 32 new options for aircraft that could be delivered in 2026 and 2027. Southwest is evaluating its remaining 40 Max options for 2022.
Leisure travel and fares continue to improve, the airline said, as more people are vaccinated against Covid-19 and virus cases decline. June operating revenue will be at the higher end of Southwest's previous expectations, and will improve in July, while fares in both months should be comparable to pre-pandemic rates.
The carrier is adding back flying capacity to meet demand, and expects to operate at 97 per cent of 2019 levels in July. Southwest is also logging "modest consistent improvements" in business travel; corporate revenue was down 77 per cent last month from the same period in 2019, compared with a 90 per cent drop in February. BLOOMBERG
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