Tough for Branson's hip Virgin America to compete

Washington

TRAVELLERS love Virgin America, the hip, mood-lit airline backed by Richard Branson. And why not?

The self-described "low-fare, upscale" carrier promises passengers that they don't need to accept the dismal nickel-and-dime, fee-for-everything flying experience offered by the competition. Instead, fly Virgin and you can have it all - legroom and the cheap ticket.