Toyota taps Back to the Future nostalgia to pitch clean-energy car

Tokyo

IN the Back to the Future film trilogy launched in 1985, Marty McFly travelled through time in a DeLorean powered by a lightning bolt. Now, Toyota Motor Corp is hoping some of the popular franchise's marketing magic will rub off on its futuristic hydrogen-powered sedan launched last year in Japan.

Toyota has reunited Michael J Fox, who played McFly in the series, and Christopher Lloyd, who played the eccentric scientist Emmett "Doc" Brown, as pitchmen for its fuel-cell sedan, the Mirai, which means "future" in Japanese.