Toyota wins over US car buyers with new Camry and more RAV4s

Southfield, Michigan

LOOK out, Detroit: Toyota Motor Corp is on a roll in the US.

Toyota took 15 per cent market share last quarter for the first time since 2009. Its RAV4 car-based sport utility vehicle is the industry's most popular vehicle this year aside from the top pickups, outselling even its own Camry mid-size sedan. It beat Ford Motor Co each month of the third quarter, and analysts project that it is likely got a fourth month in the bag. And now, Asia's largest carmaker is approaching an even bigger prize in the US: retail sales leadership.