US airlines try and fail to increase fares as fuel costs jump
A fast-growing supply of seats will be a headwind for carriers' efforts to raise ticket prices
Atlanta
US airlines are asking shareholders to believe they can raise ticket prices while ramping up the supply of seats. To Wall Street, that sounds like a fairy tale. Six attempts at broad-based fare increases have failed in the last two months, most recently a bid by Delta Air Lines Inc.
The last successful widespread price hike was Oct 10, said JPMorgan Chase & Co analyst Jamie Baker, even as oil prices rebounded from a three-year slump.
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