VW idea of giving up US mass market under fire
US dealers are heading to the carmaker's headquarters in Wolfsburg, Germany, to tell executives they fervently oppose the suggested strategy
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Southfield, Michigan
THE suggestion was startling: Maybe VW should give up on selling cars to America's masses.
It was late January, at the Detroit car show, and Herbert Diess, the global chief of Volkswagen AG's namesake brand, was sounding out US dealers as the company grappled with the biggest crisis in its modern history. Perhaps, Mr Diess wondered aloud, VW should stop trying to compete with the likes of Toyota Motor Corp. in America and go back to focusing on higher-end models.
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