VW starts journey to win back Americans
Company executives trying to win back consumers at the annual Detroit auto show and, later this week, persuading regulators that VW has found a way to fix the problem
Detroit
EVER since Volkswagen admitted in September to cheating on diesel emissions tests in the United States, its sales and grand plans for growth in the US market have nose-dived dramatically.
Now, executives of the German carmaker are embarking on what is perhaps the ultimate hard sell - trying to win back consumers at the annual Detroit auto show and, later this week, persuading regulators that VW has found a way to fix the problem.
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