Uber Singapore plans to enrol and engage more drivers in 2017

Singapore

COME 2017, Uber riders and drivers can look forward to new services, innovative product enhancements by the ride-hailing platform, as well as a more humanised Uber brand.

Warren Tseng, general manager of Uber Singapore, told a media briefing on Friday that the company's focus in the new year will be to further improve the experience for both riders and drivers. It will centre efforts on drivers, because "happy drivers equal happy riders".

For starters, Uber will actively engage its "driver-partners" (an affectionate term it uses for its drivers) through various initiatives that include picnics in the park, bi-weekly focus groups, monthly roundtables, and a regular driver-partner e-newsletter, which will chronicle lessons from its dr…