UOB digital bank eyes S$10b Asean millennial market

Singapore

UNITED Overseas Bank (UOB) has projected a S$10 billion market opportunity in Asean, with the 84-year-old Singapore bank going on the offensive to take a chunk of it through its standalone digital bank for millennials.

The bank's digital outfit, known as TMRW, is putting in place plans to focus sharply on acquiring high quality customers - measured by the value of their engagement with the bank - in the most cost efficient way.

In an interview with The Business Times, group head of TMR…