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UOB digital bank eyes S$10b Asean millennial market

It plans to focus sharply on acquiring high quality customers in the most cost efficient way

    Published Sun, Jan 12, 2020 · 09:50 PM

    Singapore

    UNITED Overseas Bank (UOB) has projected a S$10 billion market opportunity in Asean, with the 84-year-old Singapore bank going on the offensive to take a chunk of it through its standalone digital bank for millennials.

    The bank's digital outfit, known as TMRW, is putting in place plans to focus sharply on acquiring high quality customers - measured by the value of their engagement with the bank - in the most cost efficient way.

    UOBSingapore banksSingapore digital banks

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