UOB digital bank eyes S$10b Asean millennial market
It plans to focus sharply on acquiring high quality customers in the most cost efficient way
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UNITED Overseas Bank (UOB) has projected a S$10 billion market opportunity in Asean, with the 84-year-old Singapore bank going on the offensive to take a chunk of it through its standalone digital bank for millennials.
The bank's digital outfit, known as TMRW, is putting in place plans to focus sharply on acquiring high quality customers - measured by the value of their engagement with the bank - in the most cost efficient way.
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