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UOB eyes concert partnerships with more K-pop, Asian acts

The bank plans for more “Asia-focused” entertainment sponsorships, in efforts to build client relationships and boost tourism

Tan Nai Lun

Tan Nai Lun

Published Mon, Apr 22, 2024 · 05:00 AM
    • UOB's card spending and customer acquisition are boosted by its partnerships with various music acts, including Ed Sheeran.
    • UOB's card spending and customer acquisition are boosted by its partnerships with various music acts, including Ed Sheeran. PHOTO: BT FILE

    CONCERTS have seen a strong post-pandemic revival, and the wave does not seem to be slowing down in Singapore just yet.

    Over the past two years, the Republic has attracted shows by global artistes, which have been sold out and attended by concertgoers from around the world.

    One local bank, in particular, has been a key benefactor of the post-pandemic concert frenzy.

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