UOB launches eLab to personalise digital services

Published Thu, Oct 18, 2018 · 09:50 PM

Singapore

UNITED Overseas Bank (UOB) on Thursday launched a pan-regional Engagement Lab (eLab) to personalise the way in which it converses with and serves customers of its upcoming Digital Bank services.

In August, the bank announced plans to introduce a Digital Bank for Asean customers that will use a data-centric business model to understand individual customer banking needs and habits through their digital interactions with the bank.