ValueMax eyes Malaysia expansion, wants to cash in on demand for sustainable jewellery

ALL that glitters is not gold, or so the saying goes. But for pawnbroking chain ValueMax Group , sustainability and overseas opportunities are twin pillars of growth that stand to shine.

The mainboard-listed pawnbroker intends to cash in on rising demand for more sustainable jewellery, chief marketing officer and executive director Yeah Lee Ching told The Business Times.

At the same time, ValueMax is gearing up for the initial public offering (IPO) of an associated company, Well Chip, on Malaysia’s main stock exchange, Bursa Malaysia.