ValueMax targeting wealthy clients

Pawnbroker is looking at opening a flagship store in CBD

Anita Gabriel

Anita Gabriel

Published Fri, Mar 14, 2014 · 10:00 PM

Singapore

IN the bustling heartland of Bedok North, where pawnshops are aplenty, the owner of a valuable piece of art sits in a modestly-sized office on the first floor of Singapore's oldest pawnbroker, ValueMax Group.

He is rapt in a lengthy discussion with ValueMax's founder and chief executive officer Yeah Hiang Nam, possibly over the value of the painting in his possession which he plans to pledge for cash.