Vimpelcom overhauls itself from telco to Internet player
It will shift from selling data and voice calls to offering a single, app-based platform where users can interact
Amsterdam
VIMPELCOM is undertaking the telecom industry's most radical overhaul to date, weaning itself from declining revenues from voice and data to focus instead on mobile Internet services such as banking, taxis and messaging, its executives said.
The reinvention by one of the world's top 10 mobile operators is the clearest example yet of a major telecom company deciding to join the technology sector rather than trying to beat it, and may put pressure on others to follow.
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