Wealthy investors head online for private markets products as quality, access improve
Lower entry points that make it easier to diversify, greater control over portfolio are some advantages cited
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SELF-SERVE online investment platforms are gaining traction among the well-heeled, who have historically been served by private banks or wealth management providers.
A better fee structure is one reason, but product options have also increased on these platforms and service levels may be better.
Small and mid-sized family offices (FOs), in particular, told The Business Times that platforms offer them access to private market funds at palatable entry sizes.
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