Wealthy investors head online for private markets products as quality, access improve

SELF-SERVE online investment platforms are gaining traction among the well-heeled, who have historically been served by private banks or wealth management providers.

A better fee structure is one reason, but product options have also increased on these platforms and service levels may be better.

Small and mid-sized family offices (FOs), in particular, told The Business Times that platforms offer them access to private market funds at palatable entry sizes.