Webtoons are comics for your phone, and they are driving investments into the entertainment media industry

EVERY morning on the train to work, Jermaine Siew can be found scrolling through pages of colourful artwork on her phone.

The 27-year-old food technician is one of millions of readers globally who have found joy perusing mobile-optimised comic strips called webtoons.

Originating in South Korea, webtoons were initially a “snacking media” – readers can absorb content in a few minutes regardless of where they are, instead of needing to actively listen to or watch a story, as with movies.