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Where change is the only constant

Digital marketer Webnatics constantly reinvents itself to create competitive advantages

"The strength about Webnatics is we always obsolete ourselves . . . if I don't obsolete myself, my competitors will obsolete me," said Mr Chua.


DIGITAL marketer Webnatics has an unusual name. "There is no such English word," said chief executive officer Wilfred Chua, referring to the company's name, a blend of the words "web" and "analytics". But just like how its name was an invention, the self-funded company is...

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