Why integrated reporting is the way to go

INVESTORS and other stakeholders today understand that financial measurement alone cannot provide sufficient insight into a company's performance. They now demand that businesses provide a more future-oriented narrative that will provide them with information they need to better evaluate an organisation's business model, assess its ability to generate future cash flows and how it monitors and enforces sustainable practices.

Richard Emerton, managing partner of Board & CEO Services at Korn/Ferry, tells how companies can provide investors, who rely on the information they put out, with greater assurance by having their corporate governance statements properly audited.

BT: First of all, why is integrated reporting important for companies?