Will Oxley pull off its property launch blitz?

HAVING made a splash overseas by developing the Royal Wharf project in the UK at unprecedented speed, Oxley Holdings looks ready to set a new precedent - this time in its home market. If things go according to plans, it would be the first developer to launch close to 4,000 residential units in one year here.

The developer's corporate presentation materials show it is targeting to launch its entire Singapore residential portfolio of over 3,900 units this year with a total gross development value (GDV) of S$5 billion.

Such speed-to-market approach is in stark contrast to some of its peers, who have snapped up sites much later at higher prices and are hence waiting for a more opportune time to launch their projects.