Willas-Array’s bet on growing its automotive segment pays off amid EV boom in China

THE global chip shortage and supply chain disruptions would have made last year a much rougher one for electronics distributor Willas-Array Electronics if not for a decision made more than a decade ago to grow its automotive business.

“Our company planned this segment more than 10 years ago because for the automotive industry, the entry barrier is high; it’s not easy,” managing director Alvin Hon told The Business Times (BT).

The design cycle is long, due to safety-related issues, he said, adding that it takes about three to four years before one sees the fruits of an investment.