Wilting consumer sentiment in Malaysia tilts ad expenditure

Kuala Lumpur

POOR consumer sentiments, made worse by weak property sales and the twin Malaysia Airlines tragedies, took a toll on advertising expenditure (adex) last year, giving media companies little to cheer about.

Not much is expected of adex growth this year, given that the new 6 per cent Goods & Services Tax (GST) is expected to act as a dampener on consumer spending.