Wilting consumer sentiment in Malaysia tilts ad expenditure
Add BT as a preferred sourceKuala Lumpur
POOR consumer sentiments, made worse by weak property sales and the twin Malaysia Airlines tragedies, took a toll on advertising expenditure (adex) last year, giving media companies little to cheer about.
Not much is expected of adex growth this year, given that the new 6 per cent Goods & Services Tax (GST) is expected to act as a dampener on consumer spending.
