YuuZoo critics need first to understand its business model

DON'T criticise what you can't understand, Bob Dylan famously sang in his 1964 anthem of change The Times They Are A-Changin'. The Singapore market, it appears, is doing that to YuuZoo, a company whose business model is understood by few.

Some critics, for example, are giving YuuZoo a wide berth as they perceive its business model as being too complex, one that will perhaps be better received in a bourse elsewhere, such as in Australia.

"The market doesn't quite understand the business," YuuZoo co-founder and chairman Thomas Zilliacus has time and again lamented. YuuZoo…