YuuZoo, Sweden-based firm in mobile games tie-up

SINGAPORE-LISTED YuuZoo Corp has tied up with Sweden-based Circle of Champions Inc (CoC) to distribute and market its mobile games Powershot Challenge and Striker Challenge.

The games developed by CoC have been created for 11 of the world's top football clubs including FC Barcelona, Chelsea FC, Real Madrid, Manchester City FC, AC Milan, Liverpool FC and Arsenal FC.

Under the agreement, YuuZoo plans to build online "virtual clubhouses" for the football teams, which will facilitate downloading of the games, and enable fans to purchase merchandise, interact with other fans and club representatives, and, where YuuZoo has the relevant rights, engage in online gaming, said YuuZoo in a statement.

The revenues from all activities, including in-app purchases, e-commerce, advertising and gaming, will be shared between CoC and YuuZoo.

The teams which CoC has contracts with have a combined global fan base of over one billion with some 320 million registered on Facebook, said YuuZoo.

YuuZoo said it has already begun talks with its TV network partners in China and Africa for the possible launch of TV shows that would market the games to their respective viewers. In addition, YuuZoo will market the games to its recently acquired 31 million mobile gamers user-base, which sits mainly in China and other Asian countries.

CoC is a recently formed 50-50 joint venture between ICYOU AB of Sweden and Mobile FutureWorks, a controlling shareholder of YuuZoo.