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A land eager to look rich: luxury brands edge into Myanmar

Overseas luxury brands are beginning to sell watches and other goods in Yangon, with an eye towards future sales

Watch enthusiast Thiri Thein Than (right) examining timepieces in the Franck Muller boutique, Myanmar's first monobrand luxury watch store in Yangon.


"EVERY man has a crazy hobby," said Thiri Thein Than, a car engineer from Yangon who also has a home in Tokyo. "For me, it's cars and watches."

For years Mr Thiri Thein Than, 40, has done his higher-end shopping overseas. But in March, he visited a boutique that the Swiss...

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