Ads in newspapers, magazines may be more effective: WPP chief

London

MARTIN Sorrell, chief executive of WPP, the giant ad agency and communications group, believes that advertisers need to reconsider sales response in newspapers and magazines.

He maintains that agencies and their clients have switched so much advertising and promotions to online and social media from newspapers and TV that it is time for an "assessment of the statistics, the return on investment and whether it makes sense".