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Ads in newspapers, magazines may be more effective: WPP chief

Advertising and other media spending in the Asia-Pacific region estimated to rise to US$296b in 2015

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Published Mon, Mar 30, 2015 · 09:50 PM

    London

    MARTIN Sorrell, chief executive of WPP, the giant ad agency and communications group, believes that advertisers need to reconsider sales response in newspapers and magazines.

    He maintains that agencies and their clients have switched so much advertising and promotions to online and social media from newspapers and TV that it is time for an "assessment of the statistics, the return on investment and whether it makes sense".

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