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Advertising giant Publicis to buy digital ad specialist for US$3.7b

Published Mon, Nov 3, 2014 · 09:50 PM

Paris

PUBLICIS, the world's third-largest advertising holding company, has agreed to buy digital ad specialist Sapient for US$3.7 billion in cash as it seeks to accelerate growth after a botched merger earlier this year.

Publicis said on Monday that the deal values US-based Sapient …

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Companies & Markets

Advertising giant Publicis to buy digital ad specialist for US$3.7b

Consumer & Healthcare

Marina Bay Sands Q1 profit surges 51.5% to US$597 million on tourism boom

Swiss watch exports plunge as China and Hong Kong demand dries up

Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO

Billionaires selling cheap stuff get richer from inflation pain

Amazon to push cashierless shopping tech into more third-party stores, while backing off itself

Japan’s Uniqlo opens Rome store as part of European expansion

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