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Amazon counting on Diwali to take title as India's top Web retailer

It targets dormant shoppers and first-time buyers; major rivals Flipkart and Snapdeal face critical test this year

Published Mon, Oct 3, 2016 · 09:50 PM
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Bengaluru

WHEN Jeff Bezos donned a bandhgala jacket two years ago and posed for photographs in India, he wasn't just promoting Amazon.com Inc's year-old business in the country. The Web retailer's chief executive officer was also putting his reputation on the line to break into the emerging e-commerce market.

Now, with 80 million products for sale, 120,000-plus merchants and more than two dozen warehouses, Mr Bezos's protégé Amit Agarwal is aiming to make Amazon the country's top online store by sales ahead of the Diwali shopping season.

Known as the "festival of lights", the run-up to the celebration is India's biggest retail event, when consumers buy everything fr…

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