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Amazon debuts private-label sportswear

It is selling at least two new product lines - Rebel Canyon and Peak Velocity - that appear to be internal brands

Published Tue, Nov 7, 2017 · 09:50 PM
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New York

AMAZON.COM Inc's expansion into private-label activewear is beginning to show up on its website, a move that will generate fresh competition for Nike Inc and Lululemon Athletica Inc.

Amazon is now selling at least two new product lines - Rebel Canyon and Peak Velocity - that appear to be internal brands, according to analysis by business-intelligence firm L2 Inc.

The e-commerce giant is adding the apparel as part of an effort to fill gaps in it…

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