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Amazon in tie-up to sell US$7,000 ball gowns

Partnership with luxury merchant Moda Operandi creates shopping experience that ends at the latter's emporiums

Jung Lee (left), payments sales executive for, and Bouna Choe, senior stylist at Moda Operandi, showing at a press event in New York on Friday how the app can help a client.


AMAZON.COM Inc built a US$100 billion business giving online shoppers convenient access to low-cost books, HDMI cables and paper towels. Now it wants to help them buy US$7,000 silk-pleated ball gowns from designer Oscar de la Renta...

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