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Amazon reimagines retail with quirky experiments on Seattle Streets

The Treasure Truck roams the streets of Seattle, retrofitted with carnival-style lights and signs. Customers pick up items offered during flash sales, ranging from wild mahi-mahi steaks, paddle boards and Nintendo consoles, through the Amazon mobile app.


ON A busy stretch of road in this city's Ballard neighbourhood, a curious new grocery store is taking shape - and so begins another effort by Amazon to use the residents of its hometown as guinea pigs.

Workers are finishing up a driveway with a series of parking stalls,...

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